If you try to attract candidates with fluff perks you get candidates that want\expect fluff perks. Outside of good pay and benefits you need to show that you p

If you try to attract candidates with fluff perks you get candidates that want\expect fluff perks. Outside of good pay and benefits you need to show that you provide a good environment for that which you want to attract. Top candidates (I believe and could be entirely incorrect) want interesting work and the freedom to do a good job. Make your work environment explicit. Second it seems that wannabes talk about being rock stars, ninjas, or other BS so steer as far clear of that as possible.