First sale doctrine doesn't apply here. Amazon never owns the products being sold. They're just purchasing products on behalf of the actual owner. Moreover, I'

First sale doctrine doesn't apply here. Amazon never owns the products being sold. They're just purchasing products on behalf of the actual owner. Moreover, I'm pretty sure purchasing a product does not give you the rights to use all the marketing materials for that product. Those copyrights are separate. And the act of listing inherently happens before any purchase.