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I think that Seth is trying to say that there are important parts of marketing, such as market research, needs analysis, product definition, etc etc that he thi

I think that Seth is trying to say that there are important parts of marketing, such as market research, needs analysis, product definition, etc etc that he thinks should be done before the development of a product. It would have been nice if he had said so explicitly in his blog - he has a lot of readers that aren't trained in marketing. Personally I'm dubious - Apple certainly never does marketing before product development. Even just looking at what happens in the company where I work, I notice that the innovations that really open up new markets and new revenue for us always come from the developpers. The marketing group just aren't aware enough of the technical limitations and opportunities that are out there - they either push for products that just can't be done with current tech, or they simply follow what their competitors are doing. Of course, in a company that does marketing properly, which to my mind means including experienced engineers in the team, you could probably get some pretty good results - it's just that I've never worked in a company that does that.

macco 18y ago
Apple does research and development with the customer in mind. That the bottom-line of good marketing.
profgubler 18y ago
Apple is an interesting example and I can see why you think that, but I think Apple does do marketing before they make the product. I don't have an inside source at Apple, but I am sure they are taking feedback from current products as well as researching competition when they are deciding what to make next. I think they are constantly trying to listen to their customers, and then wow. Sometimes they even try and show customers what they really want even when they haven't asked for it. That is why I think they are successful. They do their research to find out the real problem and not just the symptom of the problem. Some might not call that marketing but I do.

macco 18y ago

Apple does research and development with the customer in mind. That the bottom-line of good marketing.

profgubler 18y ago

Apple is an interesting example and I can see why you think that, but I think Apple does do marketing before they make the product. I don't have an inside source at Apple, but I am sure they are taking feedback from current products as well as researching competition when they are deciding what to make next. I think they are constantly trying to listen to their customers, and then wow. Sometimes they even try and show customers what they really want even when they haven't asked for it. That is why I think they are successful. They do their research to find out the real problem and not just the symptom of the problem. Some might not call that marketing but I do.