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I'm more interested in the fact that the bank consciously hitched this new prize to the brand's coattails.
by jonah 14y ago
I'm more interested in the fact that the bank consciously hitched this new prize to the brand's coattails.
- theorique 14y agoIt is interesting. It certainly made sense for the bank to connect to a pre-existing and well known award rather than to endow an obscure prize from nothing. I hadn't known the Alfred Nobel family was against it, however.