As Jon points out, the Prius was developed after the marketing thinking was done. Jones Soda, too. In fact, just about every successful product or service is th

As Jon points out, the Prius was developed after the marketing thinking was done. Jones Soda, too. In fact, just about every successful product or service is the result of smart marketing thinking first, followed by a great product that makes the marketing story come true. Ok, so yeah, lets call a spade a spade, he's talking about positioning. Actively marketing your product is fine, but you still actually need to have a product or you may position yourself out of the market as Vaporware. Exhibit A) Duke Nukem Forever. I rest my case.