I think it's not so much a business issue as it is a game design issue. A game that is genuinely of good quality should sell itself. Word spreads fast in the

I think it's not so much a business issue as it is a game design issue. A game that is genuinely of good quality should sell itself. Word spreads fast in the gaming world, so something that's unique or beautiful tends to draw attention without much marketing effort. Now, whether your good game makes a small profit or becomes a massive hit is a whole other question. But to separate yourself from the big ocean of failed game projects, you simply have to have a deep understanding of what makes a game interesting, and to have a team that can execute that. There's not much you can do on the business end other than to keep everyone involved happy. Luckily, the definition of a business 'success' in indie games is pretty modest; breaking even is pretty nice, and making enough to be able to start thinking about another project is a big success.