The blog post doesn't make a compelling business case beyond "it'd be cool". If Yahoo! were to buy IFTTT for the purpose of consolidating their mobile experienc

The blog post doesn't make a compelling business case beyond "it'd be cool". If Yahoo! were to buy IFTTT for the purpose of consolidating their mobile experience (and I'm not even sure what that is supposed to entail), what's to stop Twitter, Facebook and all that from turning their feeds into the service off? Twitter have already pulled that kind of stunt. Currently, IFTTT is a fun toy for hackers and power users who want to do slightly off-the-wall mashups. If it got bought up and became a more critical part of the infrastructure of a big company like Yahoo!, you can bet there'd be some intervarsity tech company politics going on.