3 ms·

When you have a "loss leader" whose sole purpose is to build up market share (e.g. put competitors out of business) that's called predatory pricing.

• anamexis 10mo ago
  Every loss leader's purpose is to build up market share.
  • Ajedi32 10mo ago
    Perhaps in the generic sense that most things a business does are to build up market share that's true. But Costco isn't selling hot dogs for $1.50 in an effort to capture a large share of the hot dog market.