The Prime Minister’s spokesman said: ... “If another media company had billboards in town centres showing unlawful images, it would act immediately to take them

The Prime Minister’s spokesman said: ... “If another media company had billboards in town centres showing unlawful images, it would act immediately to take them down or face public backlash.” Presumably the fact this one, X, has not taken them down shows there's been insufficient public backlash. The govt needs to recognise that X is a little bit more than a town centre.