If you shop at tech bro places you will get tech bro prices (I blame Mission Control). For example, Taqueria Cancun on 19th as mentioned versus other options a

If you shop at tech bro places you will get tech bro prices (I blame Mission Control). For example, Taqueria Cancun on 19th as mentioned versus other options a couple blocks east or south, or in the parts of SF that have remained Latiné. Furthermore, a lot of these places continue to give an ethnic discount - especially when paying in cash - because someone of the same ethnic group will most likely remain a repeat customer and can induce negative WoM in tightly knit ethnic communities.