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Congrats on the impending launch! No idea what I'd do with the app, what it does, or why I'd want it. "Customize a tour to a point of interest" is not meaning

Congrats on the impending launch! No idea what I'd do with the app, what it does, or why I'd want it. "Customize a tour to a point of interest" is not meaning heavy for me. I've never customized a tour in my life. I don't know why I'd want to. You'll want to A/B/C test lots of headlines/copy, but I'd say this is a pretty rough start. What are hidden gems? Restaurants? Tourist spots? Your headline/copy needs to paint a picture to the target user and make someone feel that this is the PERFECT app for them. Who is that? Travelers? Partiers? Geocachers? Bored folks on weekend? I'd start with very narrow positioning and expand from there. The screenshot is you greatest weapon for communication and the first thing people will look at. It's a busy map with a lot of colorful pins. What are the pins? What do the colors mean? What do the icons mean?

awolf 14y ago
Thanks, you're dead-on with all of your points. You're surrounded by scenic, interesting, and happening places and don't know it. Wanderous helps you discover and explore these places by guiding you to them and showing you what's there. The target user is travelers and locals alike. I think I'd prefer to appeal to local (read: everyday) users over travelers. I'll have to think about this one. Which is better for the landing page: this colorful screen shot that makes user's ask.. what're all those goodies? vs. a detailed screenshot showing a New Expedition being created? I went with this in hopes of it being more alluring and visually appealing. The Expedition creation screen looks a bit boring and less appealing but would help convey the concept.
- webwright 14y ago
  99% of users don't want to create content, so I wouldn't emphasize that as a use case if you want the page to convert. A slideshow might be better, maybe? Show the broader map, zoom in, show the most amazing/scenic/interesting place? Have you heard of "Not For Tourists" guides? Worth googling and stealing some verbiage. Remember: your established competition has probably been testing headlines for months/years! The "I'm surrounded by scenic, interesting places that I don't know about" problem isn't one that I feel like I have, but I'm just one guy.

awolf 14y ago

Thanks, you're dead-on with all of your points. You're surrounded by scenic, interesting, and happening places and don't know it. Wanderous helps you discover and explore these places by guiding you to them and showing you what's there. The target user is travelers and locals alike. I think I'd prefer to appeal to local (read: everyday) users over travelers. I'll have to think about this one. Which is better for the landing page: this colorful screen shot that makes user's ask.. what're all those goodies? vs. a detailed screenshot showing a New Expedition being created? I went with this in hopes of it being more alluring and visually appealing. The Expedition creation screen looks a bit boring and less appealing but would help convey the concept.

webwright 14y ago
99% of users don't want to create content, so I wouldn't emphasize that as a use case if you want the page to convert. A slideshow might be better, maybe? Show the broader map, zoom in, show the most amazing/scenic/interesting place? Have you heard of "Not For Tourists" guides? Worth googling and stealing some verbiage. Remember: your established competition has probably been testing headlines for months/years! The "I'm surrounded by scenic, interesting places that I don't know about" problem isn't one that I feel like I have, but I'm just one guy.