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I think that your efforts are spent much better focusing on figuring out the marketing for your app within the app store itself. Sure, having an awesome looking

by diziet 14y ago

I think that your efforts are spent much better focusing on figuring out the marketing for your app within the app store itself. Sure, having an awesome looking web page is neat, but in terms of real traffic that it will bring (other than this one HN news spike) it isn't a good investment of your time. For example, a google search for "wanderousapp" or "wanderous app" does not bring up your domain, and neither does "wanderous". And you know what, that is okay for now. No one is really googling for your app name, and you can't really expect to get much web traffic on your landing page. Your itunes page for your app can be your web presence for now. I'd recommend focusing on making a really good first screenshot that is representative of what your app does while piquing interest, and figure out a way to get as many blogs/news sources to cover your app release as possible. After that, figure out what kind of searches within the iTune store your app can actually rank for and target those specific keyword combinations. Good luck! P.S.: Since you're in San Francisco, do you have the Planet Granite Rock Climbing Gym as one of your points of interest?

awolf 14y ago
> I think that your efforts are spent much better focusing on figuring out the marketing for your app within the app store itself. > figure out a way to get as many blogs/news sources to cover your app release as possible I totally agree on both of these points. However, I feel like creating, and iterating the message on this landing is time spent focusing on the app store marketing I'll end up using as well as time spent improving my pitch to journalists. Case in point: this is my first attempt at pitching the concept of Wanderous and, over the past hour reading everyone's comments, I've learned that it was pretty much a failure. This is a good thing. An amazingly good thing. Because if this was the pitch I started sending to journalists the concept would not be communicated clearly and my promotion efforts would flop. When I say "gem" or "point of interest" people are thinking "single restaurant" or "single attraction" The key part of my pitch that I'm screwing up is that Wanderous is about neighborhoods or simple scenic areas in general. The POIs are algorithmically determined by high densities of shared photo geotags and other social activity. So for example, there are 100 POIs in San Francisco. One of these hundred is called "Nob Hill" and happens to be 1 block from Granite Rock Climbing Gym... but Granite Rock Climbing Gym doesn't rank in the top 10 most popular sub-places in my Nob Hill POI (eclipsed by Grace Cathedral and other famous/notable buildings). But that area is quite scenic and worth visiting (according to Wanderous).

by diziet 14y ago

awolf 14y ago

> I think that your efforts are spent much better focusing on figuring out the marketing for your app within the app store itself. > figure out a way to get as many blogs/news sources to cover your app release as possible I totally agree on both of these points. However, I feel like creating, and iterating the message on this landing is time spent focusing on the app store marketing I'll end up using as well as time spent improving my pitch to journalists. Case in point: this is my first attempt at pitching the concept of Wanderous and, over the past hour reading everyone's comments, I've learned that it was pretty much a failure. This is a good thing. An amazingly good thing. Because if this was the pitch I started sending to journalists the concept would not be communicated clearly and my promotion efforts would flop. When I say "gem" or "point of interest" people are thinking "single restaurant" or "single attraction" The key part of my pitch that I'm screwing up is that Wanderous is about neighborhoods or simple scenic areas in general. The POIs are algorithmically determined by high densities of shared photo geotags and other social activity. So for example, there are 100 POIs in San Francisco. One of these hundred is called "Nob Hill" and happens to be 1 block from Granite Rock Climbing Gym... but Granite Rock Climbing Gym doesn't rank in the top 10 most popular sub-places in my Nob Hill POI (eclipsed by Grace Cathedral and other famous/notable buildings). But that area is quite scenic and worth visiting (according to Wanderous).