4 ms·
i wonder what the final price tag on this was? has anyone seen a number put on it?
by freeslave 14y ago
i wonder what the final price tag on this was? has anyone seen a number put on it?
- dkokelley 14y agoWhatever it is, I imagine it was well worth it for the primary sponsor, Red Bull. A lot of the tech was developed just for this jump, so it would be difficult to get a final price tag without including R&D costs (which are already tricky).
- ashray 14y agoYup, definitely worth it! Imagine almost 5 million people essentially watching an almost 3 hour long (very interesting and groundbreaking!) Red Bull commercial around the world. I think if we did the math at base advertising/marketing rates - this project would still work out quite cheap for that kind of exposure! Daring indeed!
- deleted 14y ago[deleted]
- kgermino 14y agoWell, looking at the math I see them getting about $6,615,000 worth of ad-time (not counting news or social media, just the video stream) The math: 7.35 average daytime CPM[1] * 5 Million (5,000 thousand) viewers, watching for an average of 90 minutes (* 180 30-second spots) each. That is: $7.35 * 5000 * 180 = $6,615,000 Of course if the news coverage mentioned "RED BULL SPONSORED DIVER..." then my number gets blown out of the water. [1] http://infoacrs.com/a/tvads.html http://infoacrs.com/a/tvads.html Daytime, spot TV, CPM average
- mkuhn 14y agoI have seen the number of around $50 million mentioned. But am not sure where anymore. Big expense but the exposure is estimated to be worth hundreds of millions if not billions.