3 ms·
It's their trademark, that they probably didn't want to protect in many different languages.
by flixic 14y ago
It's their trademark, that they probably didn't want to protect in many different languages.
- frisco 14y agoGoogle throws off ~$3 billion in profit (!) a quarter (!). I don't think this a lack of interest in protecting their trademarks in many different languages is the reason for it being in English.
- w1ntermute 14y agoIt has nothing to do with that, it's branding. Check Google France, Spain, China, Russia...they all have localized versions of "I'm Feeling Lucky" buttons. The Japanese and Koreans are English-crazy, so they kept it in English to look hip.