3 ms·
Why is "I'm Feeling Lucky" in English?
by Evbn 14y ago
Why is "I'm Feeling Lucky" in English?
- flixic 14y agoIt's their trademark, that they probably didn't want to protect in many different languages.
- frisco 14y agoGoogle throws off ~$3 billion in profit (!) a quarter (!). I don't think this a lack of interest in protecting their trademarks in many different languages is the reason for it being in English.
- w1ntermute 14y agoIt has nothing to do with that, it's branding. Check Google France, Spain, China, Russia...they all have localized versions of "I'm Feeling Lucky" buttons. The Japanese and Koreans are English-crazy, so they kept it in English to look hip.
- neild 14y agoIt doesn't translate well into Japanese.
- trhtrsh 14y agoSurprising that the land of Pachinko doesn't have an equivalent of "I'm Feeling Lucky" http://en.wikipedia.org/wiki/Pachinko http://en.wikipedia.org/wiki/Pachinko
- wahnfrieden 14y agoJapan is already very familiar with the english word "Lucky" and "I'm Feeling" is probably also not difficult. English words are cool and trendy and very commonly peppered around in Japan.