Yah, I actually started formulating the idea when I was thinking about a local business owner in Vancouver - Vikram Vij. The guy is the brand. What draws people

Yah, I actually started formulating the idea when I was thinking about a local business owner in Vancouver - Vikram Vij. The guy is the brand. What draws people to him and his stores is his incredible authenticity. His interactions with people and his business practices are all products of his authentic self. It's really amazing to see. The guy doesn't advertise or take reservations at all and has one of the most succesfull restaurants in the city.