Well, "die" as in "fail really hard". Like work 2 years for no pay and then make no money after you launch. Thankfully it hasn't happened yet, but it's always

Well, "die" as in "fail really hard". Like work 2 years for no pay and then make no money after you launch. Thankfully it hasn't happened yet, but it's always a possibility. Also, you know within the first hour of launch whether or not your game will be profitable or not, so it's a suspenseful time.