Actually, Red Bull is also investing in "serious" sport, with profit interests. Successfully so, as well: http://www.guardian.co.uk/business/2011/sep/26/red-bu

Actually, Red Bull is also investing in "serious" sport, with profit interests. Successfully so, as well: http://www.guardian.co.uk/business/2011/sep/26/red-bull-racing-formula-one-profits http://www.guardian.co.uk/business/2011/sep/26/red-bull-raci... They also own a NASCAR, a football and an ice hockey team.