I think this is a perfectly fair debate, with good points on both sides. It's similar to the incredibly ironic sponsorship of sporting events by tobacco and fas

I think this is a perfectly fair debate, with good points on both sides. It's similar to the incredibly ironic sponsorship of sporting events by tobacco and fast food companies. Or perhaps to Bill Gates using illegal monopolistic methods to impose the Windows Tax on the world and then spending the wealth saving lives. These are deep issues to ponder about morality, touching on Ends vs. Means, although that may be OT for HN. But Felix's ambition is somewhat noble, even if RedBull's sponsorship may not be.