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> Basically banning brand advertising ads. I don't get it. Could you please elaborate? Thanks in advance!
by pif 9mo ago
> Basically banning brand advertising ads.
I don't get it. Could you please elaborate? Thanks in advance!
- cm2012 9mo agoIn marketing their is a distinction between direct response ads (get people to take action) vs brand ads (force people to just watch, no immediate action needed). Unskippable ads are almost always brand ads focusing on total view time.