4 ms·

Poorly thought out and family subscription to YouTube premium in Vietnam is $6/month USD. Google is just going to pull a different lever to compensate, like jus

by llbbdd 9mo ago

Poorly thought out and family subscription to YouTube premium in Vietnam is $6/month USD. Google is just going to pull a different lever to compensate, like just displaying more shorter ads per session.

lenerdenator 9mo ago
Then there can be regulation of that too.
- toomuchtodo 9mo ago
  Indeed, just keep pulling the policy ratchet if tech tries to subvert.
  - nickff 9mo ago
    It likely wouldn't take much to get YouTube to just shut out Vietnam; ads there are very cheap, so they probably weren't making much money anyway.
    - toomuchtodo 9mo ago
      Minimal loss, the content can still be ripped and shared through other systems. Youtube is adversarial S3 imho. We can collectively live without Google and Youtube, without getting into the slop argument. I would take a different perspective about social contract if Google did not do Google things, and try to squeeze its users as hard as possible.
Spivak 9mo ago
I don't think Google's gonna be hurting for this one given the fact that hitting the skip button gives Google a strong signal that a real human just watched the ad and it didn't just play to an empty room.
- senkora 9mo ago
  Yep. Ad viewability standards simply require that a video ad was 50% onscreen for a continuous 2 seconds in order for it to count as an impression. Google probably usually gets that even for skippable ads. > Picture this: an advertiser pays premium rates for space on your site, but their carefully crafted creative sits unseen at the bottom of a page your readers never scroll to. Despite technically delivering the impression you promised, you've essentially sold empty air. This disconnect between ads served and ads seen is why viewability has emerged as the cornerstone metric in digital advertising's maturity. > Video ads require at least two seconds of continuous play while 50% visible ... These seemingly arbitrary thresholds represent extensive research into human attention patterns. https://www.playwire.com/blog/ad-viewability https://www.playwire.com/blog/ad-viewability

by llbbdd 9mo ago

lenerdenator 9mo ago

Then there can be regulation of that too.

toomuchtodo 9mo ago
Indeed, just keep pulling the policy ratchet if tech tries to subvert.
- nickff 9mo ago
  It likely wouldn't take much to get YouTube to just shut out Vietnam; ads there are very cheap, so they probably weren't making much money anyway.
  - toomuchtodo 9mo ago
    Minimal loss, the content can still be ripped and shared through other systems. Youtube is adversarial S3 imho. We can collectively live without Google and Youtube, without getting into the slop argument. I would take a different perspective about social contract if Google did not do Google things, and try to squeeze its users as hard as possible.

Spivak 9mo ago

I don't think Google's gonna be hurting for this one given the fact that hitting the skip button gives Google a strong signal that a real human just watched the ad and it didn't just play to an empty room.

senkora 9mo ago
Yep. Ad viewability standards simply require that a video ad was 50% onscreen for a continuous 2 seconds in order for it to count as an impression. Google probably usually gets that even for skippable ads. > Picture this: an advertiser pays premium rates for space on your site, but their carefully crafted creative sits unseen at the bottom of a page your readers never scroll to. Despite technically delivering the impression you promised, you've essentially sold empty air. This disconnect between ads served and ads seen is why viewability has emerged as the cornerstone metric in digital advertising's maturity. > Video ads require at least two seconds of continuous play while 50% visible ... These seemingly arbitrary thresholds represent extensive research into human attention patterns. https://www.playwire.com/blog/ad-viewability https://www.playwire.com/blog/ad-viewability