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Ask HN: Is anyone having success with Reddit ads?
We've been experimenting with Reddit ads for a few weeks now, and the top-end metrics are really strong:
CTR: 4.2%
CPC: $0.09
eCPM: $3.61
But conversion on our landing page to testing out our platform is shockingly bad, like basically zero.
Our landing page isn't amazing, but I don't think it's so terrible that people are disgusted upon arrival.
Has anyone had a similar experience? Has anyone had major success advertising on Reddit?
- silexia 9mo agoWe have seen near zero results across many clients for Reddit.
- mattglossop 9mo agoHelpful - thanks!
- benoau 9mo agoQuite a few people report their results on r/gamedev if you sift through the postmortems although they're a bit tough to find, some recent ones I've seen: > Reddit ads for Next Fest. $100 spent, 230k impressions, 1k clicks, ~5 activations, costing us $20/user. https://old.reddit.com/r/gamedev/comments/1q2v702/surfsup_1_year_postmortem_from_prototype_to_120k/ https://old.reddit.com/r/gamedev/comments/1q2v702/surfsup_1_... > Total spend: $522.41 > Tracked wishlists: 924 > Cost per wishlist: 0.56 > Impressions: 728,556 > Visits: 23,199 https://old.reddit.com/r/gamedev/comments/1peb1d2/what_i_learned_running_reddit_ads_full_breakdown/ https://old.reddit.com/r/gamedev/comments/1peb1d2/what_i_lea...
- mattglossop 9mo agoInteresting! Thanks for this. I'm worried that my space (personal finance) may be especially difficult since people are curious but extremely skeptical - there's a huge trust barrier.
- falloutx 9mo agoPeople on Reddit have had bad experiences with ads, and they are cautious clicking random Ads, infact making a normal post in an appropriate subreddit, you can easily get 10k views, while on Ads, you'll get maybe 100
- mattglossop 9mo agoYea fair. Big challenge I have is direct promotion on reddit is a challenge, even casual/sneaky promotion is often immediately shot down, especially in our niche (personal finance/investing).
- XCSme 9mo agoI have zero success with most ads. Checking the session recordings in my UXWizz dashboard, I can see that 90%+ of visits are usually bots or fake users.
- mattglossop 9mo agoWhat has been successful for you?
- XCSme 9mo agoMostly organic posts/content. They tend to reach actual visitors, not bots.