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I say depressing because most software developers didn't choose their profession out of a burning desire to become a marketer. I started development (age 10) c
by adrianhoward 14y ago
I say depressing because most software developers didn't choose their profession out of a burning desire to become a marketer.
I started development (age 10) coz - well - it was a computer! Getting it to do shit was fun. More than thirty years on I still find making the computer do shit is fun.
Along the way though I found I got a real buzz about seeing people use the stuff that I made the computer do. That was freaking cool.
So now I do both.
This involve being sure that I'm helping build something that folk will actually want to use (UX, Customer Development, Lean Startup, Lean UX, etc.), building stuff (UX & dev), and making sure that the people who will like using my stuff can find it and discover value there (UX and dev and marketing).
I don't acquire marketing skills because it's fun (although bits of it are - how could I not find the intersection of things like statistics, socal & cog psych, etc, etc. fascinating). I do it because I get a stupid amount of entertainment value from seeing people use and enjoy stuff that I help make - and I get a kick out of helping other folk achieve that too. And if you want that you need marketing skills (or need to work with people who do).
And I don't find it even the tiniest little bit depressing ;-)