"Marketing and sales seem to be about un-Truth" Although it's easy to see why you would think this, it is a misconception that is costing you dearly, in ways y

"Marketing and sales seem to be about un-Truth" Although it's easy to see why you would think this, it is a misconception that is costing you dearly, in ways you don't even understand yet. I highly recommend you get a copy of "Three Steps to Yes: The Gentle Art of Getting Your Way" by Gene Bedell. He applies the same sales principles to any social situation where you're trying to get your way, whether convincing a partner to go on vacation to your chosen destination or selling software. Suppose your partner just wants to tan at the beach, but you want to go rock climbing. Crucially, they may not want to admit (even to themselves) that this is what they want. A bit of empathy and creative thinking can lead to a solution where e.g. you go climbing a few days and you stay at a hotel with a nice spa for them. That software buyer may only be interested in not losing their job, rather than the cost savings of the software. How do you show that person that you've done this at other companies to put them at ease? Can you see how useful understanding that prospects mentality could be? Marketing is this kind of work at a larger scale. What it is people want to buy? How will you price it? Where will people find out about it and buy it? These fundamentals are hard to pin down and some practitioners are sleazy liars. Yet even without being an entrepreneur, just as an employee, you can try to answer those questions -- and that's marketing. Learning more about these fields will let you spot good practitioners; working with them can be a boon to your career.