It's not about ebook marketing. It's not even about marketing at all. The silent battle is between taking glam money (angels and VCs) versus rolling your own.

It's not about ebook marketing. It's not even about marketing at all. The silent battle is between taking glam money (angels and VCs) versus rolling your own. It's between sexy, techcrunch-y, big-name funding versus toiling in the pits unlearning all that self-defeatism and pulling yourself up inch-by-inch. And sad to say, despite all the assumptions of meritocracy being the super default setting here, it's also about the crab bucket syndrome [1]. [1] http://en.wikipedia.org/wiki/Crab_mentality http://en.wikipedia.org/wiki/Crab_mentality