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I really hope the addiction engineers at Frito-Lay, etc. don't figure out a good workaround for these wonder drugs. There's a billion-dollar prize if you figur

I really hope the addiction engineers at Frito-Lay, etc. don't figure out a good workaround for these wonder drugs. There's a billion-dollar prize if you figure this out, and the food industry is already openly discussing it. https://www.foodnavigator.com/Article/2025/07/22/glp-1-drugs-what-food-brands-need-to-know/ https://www.foodnavigator.com/Article/2025/07/22/glp-1-drugs...

JumpCrisscross 9mo ago
Frito-Lay switching from Cheetos to protein bars still seems like a net win.
- nickpinkston 9mo ago
  Yea, agreed. I'm more worried there's some plausible way (like the ginger discussed) to negate the GLP-1 agonist's function itself or its net effects. They're not going to talk about it in open industry journals, but Big Tobacco actually did do this with engineered high nicotine tobacco used to adjust addictivity levels. https://en.wikipedia.org/wiki/Y1_(tobacco)#Legal_controversy https://en.wikipedia.org/wiki/Y1_(tobacco)#Legal_controversy
  - bb88 9mo ago
    I've been on Zepbound and Wegovy, and n=1. It seems like the more complex the flavors (at least to me) the less appealing the food is. So Doritos is too much. A butter or white cheese puffed corn snack tastes pretty good -- but I don't crave them.
  - phil21 9mo ago
    Interesting ginger is discussed. The one thing I will literally eat an entire Costco sized pack of even while on my max GLP-1 dosage was Biscoff cookies. Not much else that I could "eat through" the drug when I was at my peak weight loss phase.
SirFatty 9mo ago
"There is a real risk, especially for brands that are slow to adapt." Such insight! Of course that could be said about almost anything.
dalemyers 9mo ago
> There's a billion-dollar prize if you figure this out, and the food industry is already openly discussing it. Do you have any evidence of this? Your link doesn't confirm it.
- nickpinkston 9mo ago
  Per my link above, it's just evidence they're reacting to it, but I suspect there are more nefarious things going on they're not posting in public trade journals. The "prize" I'm referring to isn't a literal X-Prize for addiction haha, but I mean market share, etc. is very worth investing in this.
tylerrobinson 9mo ago
Hah! This website throws up a modal and blocks browser-native Copy Text functionality with both Ctrl + C and right click > Copy. Haven't seen that in a long time.
- x______________ 9mo ago
  >The GLP-1 tsunami is approaching. As demand for weight loss drugs surges, some food and drink categories are set to decline sharply. Defeated by either noscript or mobile's double-tap to select, copy.

JumpCrisscross 9mo ago

Frito-Lay switching from Cheetos to protein bars still seems like a net win.

nickpinkston 9mo ago
Yea, agreed. I'm more worried there's some plausible way (like the ginger discussed) to negate the GLP-1 agonist's function itself or its net effects. They're not going to talk about it in open industry journals, but Big Tobacco actually did do this with engineered high nicotine tobacco used to adjust addictivity levels. https://en.wikipedia.org/wiki/Y1_(tobacco)#Legal_controversy https://en.wikipedia.org/wiki/Y1_(tobacco)#Legal_controversy
- bb88 9mo ago
  I've been on Zepbound and Wegovy, and n=1. It seems like the more complex the flavors (at least to me) the less appealing the food is. So Doritos is too much. A butter or white cheese puffed corn snack tastes pretty good -- but I don't crave them.
- phil21 9mo ago
  Interesting ginger is discussed. The one thing I will literally eat an entire Costco sized pack of even while on my max GLP-1 dosage was Biscoff cookies. Not much else that I could "eat through" the drug when I was at my peak weight loss phase.

SirFatty 9mo ago

"There is a real risk, especially for brands that are slow to adapt." Such insight! Of course that could be said about almost anything.

dalemyers 9mo ago

> There's a billion-dollar prize if you figure this out, and the food industry is already openly discussing it. Do you have any evidence of this? Your link doesn't confirm it.

nickpinkston 9mo ago
Per my link above, it's just evidence they're reacting to it, but I suspect there are more nefarious things going on they're not posting in public trade journals. The "prize" I'm referring to isn't a literal X-Prize for addiction haha, but I mean market share, etc. is very worth investing in this.

tylerrobinson 9mo ago

Hah! This website throws up a modal and blocks browser-native Copy Text functionality with both Ctrl + C and right click > Copy. Haven't seen that in a long time.

x______________ 9mo ago
>The GLP-1 tsunami is approaching. As demand for weight loss drugs surges, some food and drink categories are set to decline sharply. Defeated by either noscript or mobile's double-tap to select, copy.