2 ms·
One caveat not yet discussed is that both Nike and Adidas left open the "maximalist cushioning" market that Hoka pounced on for everyone enjoying plush running
by reducesuffering 9mo ago
One caveat not yet discussed is that both Nike and Adidas left open the "maximalist cushioning" market that Hoka pounced on for everyone enjoying plush running shoes for walking. And Nike has responded to that faster than Adidas, the Vomero 18 has been out for 7 months.
All in all, the Hoka / ON competition is a matter of marketing, trendiness, and poor options for wide feet. Nike has superior materials science tech and product across the running line (Hoka durability is bad and neither are competitive in the top running performance that's Nike/Adidas/Asics)
I'd bet on long term technical fundamentals than a market trend they temporarily missed.
- seec 9mo agoI agree, I tried those brands and they are more expensive while being less performant and even worse lasting. Nike has lost a battle of trends but their foundation is much more serious. People dismissing Nike as just being a fashion brand relying on athletes image see them too simply.