4 ms·

Why not just state the product isn't ready yet, but you'll contact them as soon as it is?

• hayksaakian 14y ago
  You'll lose people that are mildly interested and clicked "buy" out of impulse.
  • ljf 14y ago
    I've heard it put before as the difference between telling a friend / stranger about a business idea and saying "would you buy it" which will often result in a non-committal "yeah" to, "great I have a load of them in the car, £5 each, how many would you like?" Only the second is a real test of if the idea is valuable and viable. This way you end with with a 'hot' mailing list. You also can't worry about losing these early potential clients, if your client pool is really that small then this is not the way to test. There is a great section on this in the book 4 Hour Work Week.