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I think this is broadly true, but there are niche areas, such as frequent flier miles, where extrinsic motivation works for brand loyalty. Several years ago (be
by drumdance 14y ago
I think this is broadly true, but there are niche areas, such as frequent flier miles, where extrinsic motivation works for brand loyalty. Several years ago (before 9/11) United did a really terrible job of managing customer expectations during a job slowdown by pilots. I really, really hated United during that time. I probably would never have flown them again if I didn't already have over 200k miles on my account.
- kevingadd 14y agoThat's an example of a case where you had no intrinsic motivation. It makes sense for extrinsic motivations like flyer miles to work there.
- sillysaurus 14y agoI wonder if it works for customers, but not for employees? Where broadly "customer" is "you're trying to persuade them to [X]", and "employee" is defined as "additionally, you're in a position of power over them".
- Alex3917 14y ago"There are niche areas, such as frequent flier miles, where extrinsic motivation works for brand loyalty" While I agree with what you're saying, I think this is a bad example because frequent flier miles work more as a barrier to switching, rather than a classical extrinsic motivator. (You overpay every time you buy a ticket, and you don't get your money back if you switch airlines.)