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I'm curious as to what others think of this. I've been using the same technique to test a market and have been struggling to figure out how shady this is. One
by statictype 14y ago
I'm curious as to what others think of this.
I've been using the same technique to test a market and have been struggling to figure out how shady this is. One on hand, it does feel like we're deceiving people, on the other hand, what we're doing is actually benficial to consumers. If they signed up, that means they want what it is that you're trying to build and they're letting you know it.
- keesj 14y agoWhy not just state the product isn't ready yet, but you'll contact them as soon as it is?
- hayksaakian 14y agoYou'll lose people that are mildly interested and clicked "buy" out of impulse.
- ljf 14y agoI've heard it put before as the difference between telling a friend / stranger about a business idea and saying "would you buy it" which will often result in a non-committal "yeah" to, "great I have a load of them in the car, £5 each, how many would you like?" Only the second is a real test of if the idea is valuable and viable. This way you end with with a 'hot' mailing list. You also can't worry about losing these early potential clients, if your client pool is really that small then this is not the way to test. There is a great section on this in the book 4 Hour Work Week.