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Looks cool, but if you ask me a monthly subscription model isn't optimal for this kind of thing because the churn[1] rate will be so high. Why do I expect a hi
by jd 14y ago
Looks cool, but if you ask me a monthly subscription model isn't optimal for this kind of thing because the churn[1] rate will be so high.
Why do I expect a high churn rate? Well, there are two options. Either the splash pages created with quicklytest.it get some traffic or they don't. If they don't get traffic the user will get demotivated and stop. Cancel subscription. And if the user does drum up attention for his idea? Then he's going to replace the quicklytest.it page with his own thing. Again, cancel subscription.
I like the idea, but it will be very tough to make money from it.
[1] Percentage of subscriptions canceled each month
- BryanB55 14y agoI think thats a good point. Simply put: for this product to be beneficial to its users they shouldn't have to use it for a long time. The goal is to find out quickly whether or not people want to buy your test product. It's not something you want to pay for long term. Unless maybe it's an agency or someone that launches multiple products regularly. But I think the people that fit into this category are pretty limited. It might not hurt to look into a higher one-time price point or I suppose you could base expected revenue with the assumption that most people may cancel after a month or 2.
- emoray13 14y agoHi JD, Bryan, I have thought this too, however the barrier of a higher price point was too much to stop people making that initial purchase. I have done exactly what you have suggested and predicted revenue from a 2 month turnover. This is no means meant to be 'startup' in the massive growth sense. I like to build products that are useful for people. If I can earn some beer money out of it at the end of them month then great.