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You know he designed the horrible ios7 as well? I don't think that's fully accurate, unless you have a link that confirms it? That Dye designed it, I mean, not
by iainmerrick 9mo ago
You know he designed the horrible ios7 as well?
I don't think that's fully accurate, unless you have a link that confirms it? That Dye designed it, I mean, not that it was horrible...
Jony Ive was the head of design at that point (both hardware and UI). Wikipedia says Dye "contributed greatly to the design language of iOS 7" but Ive would have had final say. Certainly at the time as I recall it, iOS 7 was seen as Ive's baby.
Also, I'm not defending iOS 7, but I reckon its visual design was a lot more influential than it gets credit for. Think of those ubiquitous Prime bottles, with their bright saturated color gradients; the first place I remember seeing that style was iOS 7. I bet they picked that style for Prime because kids liked it, and kids liked it because kids like iPhones.
Edit to add: "bright saturated colors" goes back a long way to Fisher Price toys and the like, of course, but it's the gradients specifically that I think iOS 7 popularized.
- ndiddy 9mo agoI've heard rumors that part of why iOS 7 was so garish is because Dye's background was in product packaging so his team were doing design reviews on paper and didn't realize that the colors would look different on device due to CMYK vs RGB. Not sure if it's ever been confirmed but it would explain a lot.
- kridsdale1 9mo agoI was in the room for a few design reviews for my part of iOS 7 (I was an engineer writing the new screens). Everything was done on a 90+ inch HDTV that we AirPlayed from our Macs or iPhones to for the room to view. Not printed, though the design studio walls were covered in printed explorations of variations of concepts, that is true. Dye was the senior rep of the Design org present and commenting on all our software progress. I never once encountered Ive.
- ndiddy 9mo agoThanks for the clarification! Out of curiosity, do you have any other insight into how/why iOS 7 turned out the way it did? What was the internal attitude towards it like?
- trinix912 9mo agoI find it hard to believe that Dye would be so incompetent to not even know about CMYK vs RGB. How did he even get hired by Apple?