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It's actually an extremely powerful marketing technique to tell people exactly who the product is wrong for. It's an extremely powerful marketing technique to s

It's actually an extremely powerful marketing technique to tell people exactly who the product is wrong for. It's an extremely powerful marketing technique to shape the product from its very beginning to discourage certain types of customers. Honesty is a killer app in marketing, assuming you pick your customer base (audience) carefully. That's how I've made lots of money. How you are describing "marketing" is actually "marketing" as you describe it -- simplified, glossed over, and half-true at best.

Evbn 14y ago
The technique you describe here is not the same as honesty. Example: "This product is not for uncreative people who think you have to work 60 he's a week at a desk to retire at 70." is a subtle appeal to snobbery/wishful thinking that makes them want to prove they are creative get-aheaders, and they can "prove" that buy joining your customer base.
- ahoyhere 14y ago
  Where on any of our product pages is there a phrase like that? On the other hand, check out patio11's Lifecycle Emails page for frank honesty such as: "Do you not have a shipped product yet? Ship something. Do not buy this course. Well-implemented lifecycle emails do not ship software." Or, on the sales page for my class, "If you can’t make these chats on a regular basis, you should not attend." Where's the sexy ego-revving in these simple statements?
  - orangethirty 14y ago
    Those are disqualifiers, which are great sales tool. It basically auto-qualifies a client by making him/her decide from the start if they are going to buy depending on their current situation. Other examples might be: - You have a steady job, but nobody will sell you a car? If you can get some proof of employment I will sel lyou a car. Today! - Tired of paying a lot of money for quality web hosting? Don't want to deal with the hassle of a VPS? If yu are willing to get your fingers dirty every few weeks in exchange of great prices, service and flexibility, then you might want to look us up. wonderfullyawesomesuperwebhosting.com is the addres you might want to visit right now. Or dont.

Evbn 14y ago

The technique you describe here is not the same as honesty. Example: "This product is not for uncreative people who think you have to work 60 he's a week at a desk to retire at 70." is a subtle appeal to snobbery/wishful thinking that makes them want to prove they are creative get-aheaders, and they can "prove" that buy joining your customer base.

ahoyhere 14y ago
Where on any of our product pages is there a phrase like that? On the other hand, check out patio11's Lifecycle Emails page for frank honesty such as: "Do you not have a shipped product yet? Ship something. Do not buy this course. Well-implemented lifecycle emails do not ship software." Or, on the sales page for my class, "If you can’t make these chats on a regular basis, you should not attend." Where's the sexy ego-revving in these simple statements?
- orangethirty 14y ago
  Those are disqualifiers, which are great sales tool. It basically auto-qualifies a client by making him/her decide from the start if they are going to buy depending on their current situation. Other examples might be: - You have a steady job, but nobody will sell you a car? If you can get some proof of employment I will sel lyou a car. Today! - Tired of paying a lot of money for quality web hosting? Don't want to deal with the hassle of a VPS? If yu are willing to get your fingers dirty every few weeks in exchange of great prices, service and flexibility, then you might want to look us up. wonderfullyawesomesuperwebhosting.com is the addres you might want to visit right now. Or dont.