true. Basically we sell a digital service, we get %22 of visitors to sign up, %2 of them buy the full version. Our day to day business is to a/b test and get t

true. Basically we sell a digital service, we get %22 of visitors to sign up, %2 of them buy the full version. Our day to day business is to a/b test and get the percentages up a notch. When you know how many ppl buy from your total visitors you know how much to pay for ppc - And then seo becomes almost irrelevant.