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I would it say, startup normally have just one product that means there are differences between master and sub-brand strategies. The Google example is a bad one
by macco 18y ago
I would it say, startup normally have just one product that means there are differences between master and sub-brand strategies.
The Google example is a bad one in my opinion, because google has a brand for search and nobody care about google what so ever. And by the way google was not a startup when they started side activities.
- lanceweatherby 18y agoExactly. No startup should start side activities until they have the one thing they are focusing on completely in hand. Disqus is blog a blog commenting system. One they get that figured out they can go and do something else. Disqus "the name of our second product function."
- baguasquirrel 18y agoI would argue that the Google strategy is a mess, and the Apple strategy works. Are Apple users more loyal to their brand, or are Google users more loyal to their brand? Part of this is the whole side activities thing that Google did. The Google brand didn't really help these side activities did it?