Let's look at a few examples: * Amy Hoy's 30x500: An alternative to the "pick an idea, build, then sell" mentality. She's poured a LOT of research (trust me on

Let's look at a few examples: * Amy Hoy's 30x500: An alternative to the "pick an idea, build, then sell" mentality. She's poured a LOT of research (trust me on this one) into her course, along with what's obviously worked well for her. * Patrick McKenzie's latest course: A distillation of the stuff he usually advises his consulting clients to do. Read through his blog, it's knowledge he's accumulated over years of trial and error. * My book or workshop: I've consulted for a while, and bootstrapped a fairly successful consultancy ($1mm+/year), and I also spent months reading through ridiculously boring CXO-level books on pricing tactics and strategy. I've distilled this down into something easily consumable for a freelance consultant. You're buying our expertise (largely the result of our trial and error and the losses we incurred) and any ancillary research we did. If you value your time, and think - you know, that spending $49 on a book that in 2 hours covers strategies and tactics related to pricing freelance services is better than the alternative - namely, cobbling all that information together yourself - then you're a good candidate to be a customer.