Life is not so simple. A lot of people don't have the option to develop their ideas. That is why joining people who are building something similar ends up being

Life is not so simple. A lot of people don't have the option to develop their ideas. That is why joining people who are building something similar ends up being a good option for them. They might not get the same financial benefit, but they may get other intangible benefits from it (pride, sense of accomplushment, experience). Saying that joining a marketing person or hiring one is not the recipe for building a business. Realize that a business is not solely its marketing, nor programming. You cannot just take a program and market it, and become rich. Not so easy. It takes a lot of hustle (which is not marketing), and luck.