Obviously features are important but it turns out that most businesses simply want an easy to use platform that "just works." Most of the customers who switch f

Obviously features are important but it turns out that most businesses simply want an easy to use platform that "just works." Most of the customers who switch from T&T to Optimizely start off by trying both concurrently and evaluating whether Optimizely has what it takes to supplant T&T. When their T&T contract comes up for renewal, they shift their entire budget to Optimizely.