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They both have their places. You can budget against recurring revenue - it generally just takes time to ramp up. Infoproducts require constant tending (market
by bdunn 14y ago
They both have their places.
You can budget against recurring revenue - it generally just takes time to ramp up.
Infoproducts require constant tending (marketing), but when life happens and you need some cash, you can run a sale.
Also - mailing lists glue it all together - best decision ever.
- javajosh 14y ago> Also - mailing lists glue it all together - best decision ever. So Brennan, how did you start your mailing list, and how do you keep it healthy and growing? For example, do you allow your subscribers to post to the list, or is it just a newsletter? Also, have there ever been times when you've wanted to hold back some secret sauce and not share it because it's just too darn good?
- bdunn 14y agoNope, I like sharing (and, confession: it gets me incidental business. Win-win all around.) My mailing list initially came from Planscope subscribers. You'll notice I have a "get 8 free reports" opt-in on the blog and when you sign up for a trial. That is rehashing the BEST email reports I've ever sent using an autoresponder. My general freelancer mailing list (non-Planscope specific) is people who came over via Planscope or the book. Here's an example: http://us1.campaign-archive2.com/?u=ac67336d11c5d745a54e08673&id=a300f186e8 http://us1.campaign-archive2.com/?u=ac67336d11c5d745a54e0867...