I think you either a) let testimonials from third-parties try to assuage the skepticism, or b) you write them off as nerds who aren't going to buy your stuff no

I think you either a) let testimonials from third-parties try to assuage the skepticism, or b) you write them off as nerds who aren't going to buy your stuff no matter how you market it. On the first point, I highly recommend Brennan's ebook (I can't really speak to the workshop or planscope). I bought and read the ebook a couple weeks ago and successfully jacked my rates by 50% and I've planning another similar increase within the next 12-18 months. On the second point, nerds are a dreadful audience to market to in many ways. We're pedantic, skeptical, and have a horrible case of why-pay-when-I-could-do-it-myself-itis. That Brennan is doing so well with this market is a testament to the value he's creating.