3 ms·

How do you market to someone that is immediately skeptical of any long form sales letter promising five figure a month income?

• ryanwaggoner 14y ago
  I think you either a) let testimonials from third-parties try to assuage the skepticism, or b) you write them off as nerds who aren't going to buy your stuff no matter how you market it. On the first point, I highly recommend Brennan's ebook (I can't really speak to the workshop or planscope). I bought and read the ebook a couple weeks ago and successfully jacked my rates by 50% and I've planning another similar increase within the next 12-18 months. On the second point, nerds are a dreadful audience to market to in many ways. We're pedantic, skeptical, and have a horrible case of why-pay-when-I-could-do-it-myself-itis. That Brennan is doing so well with this market is a testament to the value he's creating.
• bdunn 14y ago
  For every 1 person who fits that profile, there are 10 that don't :-) I meticulously track the results I'm getting, and have tested a variant that ISN'T a long form sales letter. Guess which won out?
  • rexreed 14y ago
    Just out of curiosity, and if you still have it around, I'd love to see the non-long form letter. I wonder if it would appeal to the other demographic.
  • jaggederest 14y ago
    Also you're clearly eliminating the skeptics, which is a good way to screen those with actual buying potential aka suckers ;)