You got it. We didn't actually change advertising stuff at all, it's just that it only kicks in after a few days for each user. In general, advertising performs

You got it. We didn't actually change advertising stuff at all, it's just that it only kicks in after a few days for each user. In general, advertising performs terribly in these kinda games, so our revenue model is based on transactions and premium accounts. Ads are just a way to force users to pay. It might be slightly over the top at the moment, though.