In the mid/late 2000s when the big social media sites were rising people posted harmless inane status updates about nothing, just testing out the potential of t

In the mid/late 2000s when the big social media sites were rising people posted harmless inane status updates about nothing, just testing out the potential of the technology. This eventually evolved into tried and true methods of earning engagement from the platform in the most cynical and exploitative ways possible, leading to things like the entire Buzzfeed clickbait journalism transformation. You can't recreate how social media used to be because people know how to exploit it now, there's no going back. You couldn't recreate Google at the turn of the millennium with the PageRank algorithm because of how SEO was gamed, so it's obvious why these twitter clones keep stumbling reimplementing the same tech.