Glad to hear it! I think it's difficult for a lot of people, at companies large and small. Startups, in my opinion and us included, need to get better at separ

Glad to hear it! I think it's difficult for a lot of people, at companies large and small. Startups, in my opinion and us included, need to get better at separating marketing, lead gen and actual sales. It all starts with understanding where demand comes from. Based on the research I've read, for SaaS companies, about 65% of the demand comes from marketing activities. Content marketing forms the basis of these activities, so figuring out how to really make it scale, regardless of the size or stage of the company, is critical.