Start (New idea or approach) + Up (Scalable) = Startup (A scalable new idea or approach) A new idea or approach that's not scalable would not be a startup (e.g

Start (New idea or approach) + Up (Scalable) = Startup (A scalable new idea or approach) A new idea or approach that's not scalable would not be a startup (e.g. my uncle's underwater bar for scuba divers in Barbados). And a scalable idea or approach that's not new would not be a startup (e.g. another Coke/Pepsi clone).