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A limited availability loss leader product meant to normalize lottery tickets to young customers.
by rottencupcakes 9mo ago
A limited availability loss leader product meant to normalize lottery tickets to young customers.
- mikepurvis 9mo agoOh I see. Gross.
- my_throwaway23 9mo agoFun fact, at that time the gambling industry was regulated in Sweden, and as such all games (and otherwise - e.g. scratch tickets) was all sold by the government monopoly. As to the reason why they would have a loss leader in an organisation that actively worked to minimize gambling - beats me. The scratch ticket was later renamed, and with the rename they reduced the number of winning tickets. It was at 48.5% (or thereabouts) last I checked. The monopoly has now been abolished, largely due to pressure from digital services.