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I don’t understand how this lotto would make any money.

• rottencupcakes 10mo ago
  A limited availability loss leader product meant to normalize lottery tickets to young customers.
  • mikepurvis 10mo ago
    Oh I see. Gross.
  • my_throwaway23 10mo ago
    Fun fact, at that time the gambling industry was regulated in Sweden, and as such all games (and otherwise - e.g. scratch tickets) was all sold by the government monopoly. As to the reason why they would have a loss leader in an organisation that actively worked to minimize gambling - beats me. The scratch ticket was later renamed, and with the rename they reduced the number of winning tickets. It was at 48.5% (or thereabouts) last I checked. The monopoly has now been abolished, largely due to pressure from digital services.