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If you look at the home pages for both products, it's absolutely clear which one uses their own "medicine". http://optimizely.com http://optimizely.com https:

• tisme 14y ago
  They're both valid approaches. The one is classic sales copy, the other is the new hip web x.0 look. It's worth nothing that omniture pulls in a very very large amount of money, so they must be doing something right.
• ssharp 14y ago
  Enterprise software sales techniques are often mocked but they're clearly producing results. If you're an enterprise buyer, you don't care about a hip look and getting through the sales process as fast as possible, like many small customers do. I think comparing Adobe's page to Optimizely and declaring who is eating their own dog food does not offer any insight. In enterprise sales, there are so many other steps in sales the funnel to worry about than the web page. You need to optimize in places that have the highest returns. At most, I'd guess that Adobe is testing things on that page to capture leads that are probably not even apparent.
• 6ren 14y ago
  If it was "absolutely clear", there'd be no need to test.