True, but at $5 (that's what it is now right?) you also get more people that will give it a try (before the wedding) to see if it works well for them. They may

True, but at $5 (that's what it is now right?) you also get more people that will give it a try (before the wedding) to see if it works well for them. They may think $5 lost if it turns out to be shitty is just "too bad", but $25 may be a tad bigger hurdle for just giving something a quick tryout.