Transliteration is certainly a thing but it's only ever used as a last resort when you really have to pass Russian text through a system that only supports the

Transliteration is certainly a thing but it's only ever used as a last resort when you really have to pass Russian text through a system that only supports the Latin alphabet, or when you can't input Cyrillic for some other reason. It used to be somewhat common for SMS 20+ years ago.